Over to Virgil Exner! He was Chrysler's chief designer. In short order, he came up with the K-310. Drafts and scale models were dispatched to Ghia HQ, in Turin. They sent back a fully-fledged prototype. Chrysler were billed just $20,000. Exner was pleased. So, too, was Kaufman Keller. He was president of Chrysler ... and the man who put the 'K' into K-310. Exner's sculpted lines - and low profile - had been brought to shining life by Ghia. The car was laden with new features. Most notably, the enlarged wheels were highlighted by whitewall tyres - and generously-sized arches. The front-end was adorned by a diminutive 'egg-crate' grille. At the back, the shape of the spare wheel embellished a molded boot lid.
This was innovative design-work. In one respect, though, the song remained the same ... the booming baritone from the car's V8 engine! As ever, Virgil Exner had gone out on a design limb. In so doing, Chrysler had shown it could compete with the best of them, stylistically!