The Maserati Bora was in response to the Lamborghini Miura. It matched the latter's mid-engined layout. Ferrari, too, would join the party - in the form of their Berlinetta Boxer. But, the Bora beat the Boxer to it by a couple of years. The Maserati was launched in '71 - and the Ferrari in '73. The name of the mid-engined game was handling. The Bora was an improvement on the Maserati Ghibli's front-mounted motor. Here was a car which could handle horsepower - however much was thrown at it! And the Bora did not disappoint in that department, either. Its 4.7-litre V8 now had 12 years on the clock. But, with 310bhp on tap, that timeline was not an issue. The Bora was good for 175mph. That left many a car with an engine half its age trailing in its wake.
The Bora was designed by Giorgetto Giugiaro. Previously employed by Ghia, he had now set up his own studio. The full force of Italdesign was brought to bear on the Bora. Elegantly space-age, the car radiated Seventies chic. Finesse and excess, in equal measure.
Engineering-wise, too, the Bora exuded class. Even with its V8 heart beating for all it was worth, cockpit noise levels were eerily low. That had a lot to do with the fact that Citroën were now at the helm. They brought a host of hydraulic parts to the Maserati table. Brakes, pedals, seats, and steering-column were precision-adjusted by the French masters. Equipment levels were high for Maserati's flagship model. In the course of its nine-year run, the sole modification was a slight engine enlargement, in '76. The Maserati Bora consistently delivered a heady blend of power and panache.