Showing posts with label Dodge Concept Cars. Show all posts
Showing posts with label Dodge Concept Cars. Show all posts

Dodge Firearrow

Dodge Firearrow 1950s American classic concept car

The Dodge Firearrow was an American-Italian collaboration. Coachbuilders Carrozzeria Ghia - based in Turin - finessed the fine details. Their craftsmanship was second to none. Resplendent in red - and sporting a polished metal belt-line - the Firearrow was an elegant, well-proportioned automobile.

Ghia liaised with Virgil Exner. He was chief stylist for the Firearrow. Exner - and his colleagues in the Chrysler art department - came up with a clean and tidy design. Restrained and tastefully-placed lines were the backdrop for a plethora of neat features. The way the bodywork overhung the wheels was a sweet touch. Inside, the wooden steering wheel bespoke class. Twin seats were sumptuously upholstered.

The Dodge's engine was an all-American V8. 152bhp shot the Firearrow III coupé up to 143mph. The Firearrow timeline was a long one. It started out as a show car mock-up. A working prototype duly followed. Decked out in yellow - and with wire wheels - it featured in '54's 'Harmony on Wheels' extravaganza. After that - along with the coupé - came the Firearrow and Firebomb convertibles. The idea was just to whack a bit of wow factor back into the jaded Dodge brand. But - so big a hit were they with the public - that a limited production run was soon mooted. It was privately funded - by Detroit's Dual Motors. 117 Firebomb replicas were built. They went under the name of the Dual-Ghia. Virgil Exner - and his feverish work ethic - had delivered on two fronts. Dodge received its much-needed facelift. And the Firearrow lit up the landscape, in its own right!